Around 50,000 joined the competition, with the winner announced on Thursday as iSnack 2.0.
However, two days later Kraft dumped the name.
Other entries included "Ruddymite", "Too Right Mite" and "Wow Chow", and the most popular being "Cheesymite", but this was owned by Bakers Delight.
Here's Hitler, as he finds out about Kraft's marketing team naming the new Vegemite "iSnack 2.0".
Hat Tip: Margaret Pestorius