Saturday 3 October 2009

Be blown away by Socialnomics and the new media

Social media, the new term coined in the last year or so for things like FaceBook, MySpace, Twitter, blogging, the non-traditional methods to spread citizen journalism, are now a major force in its own right.

Here's some statistics regarding the growth of social media, that has occurred in a very short time. This is nothing short of a phenomena and is having major impacts on how we all interact with news, views and the world around us.

Welcome to the world of Socialnomics.

  1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
    Social Media has overtaken porn as the #1 activity on the Web

  2. 1 out of 8 couples married in the U.S. last year met via social media
    Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.

  3. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia

  4. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
  5. comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – is the #1 social network
  6. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  7. 1 in 6 higher education students are enrolled in online curriculum
  8. % of companies using LinkedIn as a primary tool to find employees….80%
  9. The fastest growing segment on Facebook is 55-65 year-old females
  10. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
  11. 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
  12. Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
  13. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  14. The #2 largest search engine in the world is YouTube
  15. Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  16. There are over 200,000,000 Blogs
  17. 54% = Number of bloggers who post content or tweet daily
  18. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  19. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  20. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
  21. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  22. 34% of bloggers post opinions about products & brands
  23. People care more about how their social graph ranks products and services than how Google ranks them
  24. 78% of consumers trust peer recommendations
  25. Only 14% trust advertisements
  26. Only 18% of traditional TV campaigns generate a positive ROI
  27. 90% of people that can TiVo ads do
  28. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
  29. 25% of Americans in the past month said they watched a short video…on their phone
  30. According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
  31. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
  32. In the near future we will no longer search for products and services they will find us via social media
  33. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
  34. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
  35. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser.

1 comment:

Blake the Snake said...

I have a question? Can I access these Social Networks and Newspapers on my Blackberry while I am sitting in Council Meetings trying to look busy and intelligent. I am bored now that my current Girlfriend no longer gets off on my Textmessaging and appears to be bored with me already. I would appreciate any help you can provide to maximise the time I have to sit in Council especially as the rate payers pay for my phone and outrageous Salary for the little I do. Thanks in advance. You can reach me on all the Adult Match sites as "The Blake Stud"